INTERVIEW03
the visuals for the show didn’t need to
have a narrative, nor live action,
no beginning and no ending.
Please tell us about your projects with School of Seven Bells. What concept did you have for the 72 minute show visuals you created for their world tour 2009-2010? Please also tell us behind-the-scene story from the creative process.
I had wanted to work with the School of Seven Bells for many years, since meeting them initially in 2008. I was luckily enough to get the opportunity via Flaunt Magazine to do a portrait session with them in 2009, by this point having thought out a deep approach to their visual identity from my point of view. We had an amazing stylist, Alice Bertay on the shoot as well as great hair and makeup, a very creative crew overall. Mal Torrance did production design and propping and everyone put much creative energy into the shoot. I felt the band were working in a method of ritual electronics, using music in ceremonial way, and I wanted to convey that spirit in our images. This portrait session led to discussions of doing a music video, but our schedules were conflicting. I’m not sure where the suggestion came from but I had been wanting to make a long-form, abstract film for some time and the idea arouse to create visuals for their next tour. This idea was very exciting for me as it opened up the sometimes constraining aspects of editing and creating a music video that has to be cut in a certain fashion to work properly, the visuals for the show didn’t need to have a narrative, nor live action, no beginning and no ending. It was very freeing and I could use my influences in the world such as Jordan Belson and harry smith as reference points.