Shanghai is a booming city. Many aspects of it is literally in the middle of development. It is exciting times. Many hungry talent that is willing to do anything to be better. There should be many opportunities to do some really great work. Tokyo is one of the most sophisticated cities in the world. It is saturated with ideas. You can find inspiration anywhere easily.

I think I want to take a stab at cooking. Seriously.

Have a lot of projects going on right now. May have a exhibition in Shizuoka in a few months. Will keep you posted.

Thank you!

I was born in Hong Kong. I worked as an art director for W+K TOYKO and W+K TOKYO LAB before transferring to my new home, W+K SHANGHAI.

In 2003, I went to Tokyo to finish a freelance job that I started in San Francisco. Fate reconnected me and my good friend Eric Cruz, who was an art director at W+K TOYKO at the time. He asked me if I’m interested in making some work for this new music label, W+K TOKYO LAB. Being a huge music fan and an admirer of v23, Peter Saville, Malcolm Garrett, Neville Brody, the opportunity is like a dream come true. After a few months freelancing for the LAB, I was asked to join the agency in 2004.

By the way, I m not a co-founder of the LAB. The Lab is run by a small team. There were 3 core members. Eric Cruz, Shane Lester and I. We all have different responsibilities, with mine being more focused in art direction and design. Music has been a love of mine since I was young. Though a cliché, I can’t live without it. It has shaped who I am today. It has carried me through the good times and the bad times. And in all the work that I do, I relate it back to music.

Their attention to detail, their untiring spirit of refining even the most mundane things, the extreme visual clutter, the food, the music and my wife whose Japanese keeps me inspired.

For G-san, he is the helper that bridges consumers with Google. At the time, Google Japan was seen as a foreign brand that is not too friendly. There was a need to close that gap between consumers.

I had been wanting to work with Tim for a long time. I’ve known his work through Warp Records. His photography has this slick, futuristic look to it that is so hard to resist. Nike Sportswear is a premium brand that brings sports to lifestyle. It is very innovative with superb quality and I just think Tim’s style is perfect for the brand. The project Tim and I worked on was for the AW77 hoodie. The campaign is very straight forward. Through photography, we aim to show the versatility and quality of the product. During the campaign, we got kids of China to style the AW77 their way. At the end, the best 77 was selected and showcased in our website. It got quite a bit of attention in China, getting more than 100,000 hits in the first week of launch.